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CLEANSE: the official launch

CLEANSE-Launch-Event-invitation

It was the event I wish I could attend. Alas I had to firmly plant myself in the UK, miles away from The Double Seven in New York where the party took place.

I could have said that life wasn’t fair to me, otherwise I would have been there, but it would be a little lie because life has, in fact, been very kind, although I will cover this part a few paragraphs later.

Lindsay-Ellingson-Anne-Marie-Van-Dijk-Doutzen-Kroes

Lindsay Ellingson, Anne-Marie Van Dijk, Doutzen Kroes

Right now, with happy tears of pride and joy in my eyes I would like to share the news – CLEANSE: one body, one planet – an initiative created by Anne-Marie Van Dijk to provide young models with all the support, inspiration and advice they need, has become official.

anne-marie-van-dijk-cleanse

The aim of the programme is to help the girls at the beginning of their modelling career by introducing them to a team of trusted lifestyle coaches, doctors, nutritionists and trainers to make the journey as smooth as possible and, most importantly, helping them remain healthy while meeting demands on the fashion industry.

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Fiona Hering (Vogue Netherlands), Anne-Marie Van Dijk, Martien Mellema (Vogue Netherlands)

It took a lot of hard work to make things official and I couldn’t have been more proud of Anne-Marie for achieving her dream. She is special and so is her project. I am very excited about the future of CLEANSE and looking forward to seeing it grow from strength to strength.

Peter-Knell-Anne-Marie-Van-Dijk-Ivan-Shaw-Cleanse-event

Peter Knell, Anne-Marie Van Dijk, Ivan Shaw (Vogue)

Where do I fit in? Remember I mentioned that the life was kind to me? Well, first of all I consider myself incredibly lucky to know Anne-Marie and even more lucky to have been invited to the event. And then, of course, comes a little collaboration that makes me smile every time I think of it. A few months ago, while the new CLEANSE website was still in production, Anne-Marie asked me if I would like to write about fashion for CLEANSE blog. Do I even have to say it out loud how happy she made me feel? We chose a few posts from Fashioned by Love to start with, but from now every new article will be created especially for the website to be published once or twice per week.

If you are interested to learn more about CLEANSE, you can visit the website, follow and support it via Facebook and Twitter and read the most recent interview with Anne-Marie for Elle on-line.

Photo source: CLEANSE Facebook (see the rest of the photos here), by Paul Porter / BFAnyc.com

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